Thursday, October 27, 2011


Nothing says "trick-or-treat" like this neon pumpkin, who has brightened my diurnal walk to work from his perch in the display window of the Goodwill Store on West 25th Street near Sixth Ave.  He is emphatically NOT for sale ("boss says I'd get fired if I sold it") but appears to be the work of the Neonetics of Hampstead, Maryland, and can be found on eBay for about $40.

The 25th Street Goodwill meanwhile has some noteworthy neon of its own.  The facade is crowned by a fascia sign with fluorescent blue neon tubes shielded behind a sheet of stainless diamond-plate steel, from which Goodwill's comic-sans-like logotype glows in silhouette when the sign comes alight.  Unfortunately it is mounted rather high up and is somewhat obscured by a big street tree, making it a little difficult to see.  Langston Hughes once said that he liked neon signs "as much, if not better than trees."  While I might agree in some contexts, on West 25th Street I'm content to have both.

Happy Halloween, Goodwill Store!  I'll see you for some last minute costume shopping this Saturday...


I have added a handful of new signs to the main New York Neon site: 
• The Sheraton New York, formerly the Americana (sign gone now)    
The Essex House, on Central Park South  
• The recently-landmarked Shore Theatre in Coney Island   
• Added a better photo of Queens Wines & Liquors     

And, from Brooklyn, word of new life for Hinsch's Confectionery

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