The Cavalier Hotel, formerly at 200 East 34th Street, pictured in 2006. (T. Rinaldi)
The Hudson Avenue Power Station, pictured on the same day, with its Aquitania-like quartet of smokestacks, now reduced to one. (T. Rinaldi)
The Internet has surprisingly little to say about the Cavalier, which seems to have opened as the 34th Street Hotel in 1901. Walter Grutchfield compiled some details on the hotel's history back in 2003, shortly before it closed. "It is still in operation," he wrote then, "but it is difficult to say to what extent it operates as a hotel in today's sense of the term."
200 East 34th Street in January 1939, seen through the shadows of the Third Avenue El. (NYPL)
Six years earlier, the Cavalier turned up in a short piece in the New York Times. "21 Face Drug Charges in Midtown Hotel," read the headline. The Cavalier, it seemed, had become a "stash house" for enthusiasts of such tasty treats as cocaine, crack, and heroin. The story described one particularly irascible dealer who apparently plied his trade in the building's dim hallways: "One night the man grew angry when a customer would not buy drugs and stabbed the customer and the customer's dog."
200 East 34th Street today. (New York Budget Inn)
I went back to the Cavalier on a summer morning in 2009 to see if I couldn't get better photographs of its old neon sign. Too late: it was already gone, together with the hotel's "flagrant illegal activity," and its dog-stabbing crackheads. Today the former Cavalier Hotel is up and running again, as the evocatively named New York Budget Inn, a "newly refurbished budget-priced boutique hotel" that offers "the best price to stay in NYC that doesn't involve your buddy's futon." Since it has no neon sign to beckon would-be guests, the New York Budget Inn has a suave, come-hither web site instead. Like the sign, the web site's job is to draw in customers. But unlike the sign, the hotel's internet presence leaves no physical trace on the streetscape. It casts no red glow across the ceilings of the rooms within.
THIS IS THE THIRD in a series of stories entitled "Hotel Neon," exploring the unique resonance of neon hotel signs in the American psyche. See also:
IN OTHER NEON NEWS:
• I am really enjoying the typeface for the 2012 London Olympics, and am fantacizing about seeing these letters rendered in neon.
• Have you been following Debra Jane's roadside blogging?
• Lascoff's sign is still hangin' in there as of July 31, 2012.