Signs over the Ojai, Fontenoy and Los Altos buildings in Los Angeles. Neon signs for apartment buildings were somewhat common in LA, as the examples pictured above attest, but never really caught on in New York. (T. Rinaldi)
Originally, the Tudor City sign was part of a matched set, which beamed west down 42nd Street from atop a pair of high-rise apartment buildings. Fred French, Tudor City's developer, conceived of the complex as an almost semi-suburban enclave in the heart of the city, eventually including ten buildings in all. French positioned the signs to catch the eye of weary commuters heading back to Grand Central and the suburbs after a day at the office or a night on the town, as if to say "if you lived here, you'd be home by now."
• A November 1995 New York Times story by Christopher Gray on the co-op's failed attempt to have the sign removed.
IN OTHER NEON NEWS:
• New York Neon featured on last week's "The Debrief with David Ushery" on WNBC (Sunday, June 24, 2012)!
• From the Lost City blog, great news on salvation for the Sokol Brothers sign in Brooklyn.